School Marketing: Identity First, Buzzwords Last
School marketing starts with a hard truth: if a school tries to be everything to everyone, it becomes hard to choose and even harder to defend.
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School marketing starts with a hard truth: if a school tries to be everything to everyone, it becomes hard to choose and even harder to defend.
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Schools do not need to be everything to everyone. They need clarity, consistency, and the discipline to keep improving the one thing they do best.
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