Live ad reads
Recorded by each show's own host — the voice their audience already trusts — and featured across the network.
Sponsorship
Your next customers are already listening.
The Be Podcast Network puts your message in front of school and district leaders across 60+ education podcasts — not as a one-off ad, but as repeated touchpoints from hosts their audience already trusts.
The problem with podcast ads
One-off ads don't build mindshare.
Nobody wants a one-off ad — or to put all their advertising eggs in one basket by sponsoring a single show. You buy the spot, the episode airs, and your brand disappears with it.
We built the network to fix that. Sponsors get repeated audience touchpoints over an extended period, spread across all our shows. Your brand shows up again and again in conversations educators already rely on — and that repetition is what earns mindshare with a purchasing audience.
A network that ranks.
Among 3 million+ RSS-based podcasts globally:
60+
shows across the network
32
shows in the top 10% or better
9
shows in the top 5% or better
3.5M+
total downloads
In the past 3 years alone we've launched 35 new shows, added 25+ more to the network, and published nearly 1,000 episodes.
Who you reach
The people who sign the purchase orders.
Our listeners bring professional and personal purchasing power — and they tell us they want to hear from advertisers who offer PD, tech products for school or district adoption, discounted services for educators, and opportunities for their own growth. 91% call the network a valuable part of their professional learning.
- Public school and district leaders
- Independent and private school leaders
- Technology leaders
- Teachers and special educators
- Founders, CEOs, and marketers
- L&D professionals
- Parents, students, coaches, and more
Don't take our word for it
Borrowed trust, real results.
“Podcasts are an interesting marketing channel because they help with trust as much as awareness. A podcaster's audience already trusts them as the host… you're borrowing trust.”Erik Huberman — CEO, Hawke Media ($150M marketing firm)
“Most of the leads to our website are from Transformative Principal.”John Catt Educational — longtime sponsor
87% of surveyed listeners say they trust the content they receive from our flagship show. That trust is what your campaign borrows.
What sponsorship looks like
Touchpoints, not one-offs.
Every campaign is built from repeated placements across the network:
Interviews & email
Interview-style ads, full-length interviews with your representative, and email sends to our opt-in subscriber list.
Custom partnerships
Co-hosted webinars, sponsored miniseries, newsletter articles, audiograms, and social promotion — built around your goals.
Working with us already? The full rate card lives in the sponsorship brief (password required).
Who you'll work with
Educators first, marketers second.
Jethro Jones
2017 Digital Principal of the Year, former K-12 principal (including a prison school), host of Transformative Principal, and author of SchoolX. Jethro consults schools, districts, and edtech organizations on redesign that doesn't feel like another program — he's spent his career as the person your ads are trying to reach.
Ross Romano
Founder of September Strategies, an award-winning consulting firm for K-12 leaders and organizations. Ross has advised 100+ education and edtech companies and created podcast and video series for ASCD, CoSN, Osmo, Soundtrap by Spotify, and more.
Tell us who you're trying to reach.
Send us a note and we'll come back with a campaign built for your goals — usually within two business days. Prefer to move now? Start a self-serve sponsorship and launch this month.
With gratitude
Past Sponsors
Organizations that have supported conversations across the Be Podcast Network.
